Starting in December, concerns began filtering back to the company through toll-free customer lines about the "cuts and gravy" style pet food.
Callers complained their animals had fallen ill after eating the food, although no direct link was established.
Of course, AP reports say the company told the FDA that complaints started on February 20th. So the question is this: how long as Menu Foods known it was peddling poison? Was it a month or three months? Either way, they sat on that knowledge for a long time.